It's hard out there for a band that's just starting out. There's a sea of smaller bands at the fingertips of music fans, all vying for sales and attention. Therefore, if you want your band to get noticed, you have to go that extra mile. Custom buttons by Custom Button Co are a great way of promoting yourselves and getting the word out there. These are just five of the ways that buttons might help your band.
1. They Get People Talking
Most people discover a band through a recommendation by someone else. Say you give one fan a button and they wear that button on their jacket or bag. At some point, a friend is going to notice the new button and say "Oh, hey.... who are The Mutant Flowers?" (or whatever your band is called). The button wearer might recommend that they check you guys out.
2. They Can Encourage Sales
It's no secret that people love free stuff. If you choose to give your buttons away as freebies with another item (say your band's record or t-shirt) it can increase the amount of people who are willing to make that purchase. The cost of custom printing for buttons is generally quite affordable, so you shouldn't find yourself too out of pocket if you give them away with another product.
3. They Boost Your "Brand"
Of course, being in a band is about the music, but if you want to succeed, you need to get your brand out there so that people know who you are and recognize you by name. If you have simple buttons printed, featuring your band's name or logo, you'll gradually build your brand so that people see these buttons and know what band they're representing. Good examples of easily recognizable band logos are The Rolling Stones' red lips and tongue, and Greenday's heart-shaped grenade.
4. They Make You Look Professional
Having a range of custom merchandise, including buttons, will make your band look more professional. In turn, people are more likely to take you seriously and buy your releases or book you for shows. Utilize graphic design techniques to make a good logo or design that will look professional. An amateurish design won't impress anyone. If you're not sure that you can design a great logo yourself, hire someone to do it for you, or ask an artistic friend.
5. They Can Earn You Money
If you're in a small band, the likelihood is that you're always counting pennies and trying to scrape together gas money for your next show. If you price them at just a dollar or two, they're not going to break the bank for most gig-goers, meaning that you might be able to sell a good deal in just one night, as long as there were plenty of people who came to see you play. Sure, it's not exactly going to make you a millionaire, but it might earn you enough to get in a couple of beers after the show.